A new endurance race in Chattanooga aims to showcase the city

Contributed photo / From left to right, Builder, Krue and Hudson Brock pose for a photo at a Chattanooga Ironman event. Brothers Builder and Hudson are organizing a new endurance competition designed to showcase the city. Contributed photo / From left to right, Builder, Krue and Hudson Brock pose for a photo at a Chattanooga Ironman event. Brothers Builder and Hudson are organizing a new endurance competition designed to showcase the city.

By David Floyd February 23, 2025 5 min read

Whether it was playing basketball or seeing who could climb a tree the fastest, brothers Builder and Hudson Brock have maintained a friendly, competitive relationship.

“He was always probably … bigger, faster, better than me at everything, but the fact that we got to do stuff together was such a gift,” Builder, CEO of the outdoor entertainment company Waypoint TV, said by phone. “I think we really pushed each other to test our limits.”

The siblings grew up in Chattanooga and both played soccer at Covenant College, eventually gravitating toward endurance tests like Spartan races and Ironman — events that require a versatile skillset.