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Saturday, November 7, 2026Nov 7

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Culinary adventures: New restaurants helping drive tourism to North Carolina town

Photo by Anne Braly / Take in the magnificent view from the rooftop of Harrah's Cherokee Valley River's new Valley Tower and enjoy a crab cake from Ramsay's Kitchen.
Photo by Anne Braly / Take in the magnificent view from the rooftop of Harrah's Cherokee Valley River's new Valley Tower and enjoy a crab cake from Ramsay's Kitchen. Photo by Anne Braly / Take in the magnificent view from the rooftop of Harrah's Cherokee Valley River's new Valley Tower and enjoy a crab cake from Ramsay's Kitchen.

MURPHY, N.C. — Once a stopover for gas and perhaps a fast-food burger on the way to rafting the Nantahala River or hiking the mountains around Asheville and other destinations east, the small town of Murphy (population: 1,657) has become a dining destination and playground in its own right. Visitors are coming to celebrate Mother Nature, roll the dice at Harrah’s casino or perhaps learn a new art at the John C. Campbell Folk School in nearby Brasstown.

“Dining in Murphy has definitely changed and has also become both a tourist destination and a second-home community,” says Laura Lachance, the town’s downtown development director. “With that influx of visitors and new residents, the desire for more varieties of dining options followed.”

(READ MORE: Murphy, North Carolina: A real-life Norman Rockwell painting)

Downtown Murphy now has more than 15 food-and-drink establishments, including an assortment of cuisines to suit every palate. Selections range from Asian fare at the newly opened Kobe Grill, to breweries such as Buck Bald Brewing to savory slices of New York at Sal’s Brooklyn Pizza.

New restaurants helping drive tourism to North Carolina town

(READ MORE: Four Chattanooga-region restaurants serve some of Yelp’s best-reviewed pizzas in Tennessee, Georgia)