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PAC formed as Hamilton County mulls ways to boost tourism

Staff photo by Abby White / Sam Long celebrates after winning Chattanooga's 70.3 Ironman. The 10th annual Chattanooga 70.3 Ironman was held May 18, 2025, bringing local and international athletes to Chattanooga to compete in a triathlon.
Staff photo by Abby White / Sam Long celebrates after winning Chattanooga's 70.3 Ironman. The 10th annual Chattanooga 70.3 Ironman was held May 18, 2025, bringing local and international athletes to Chattanooga to compete in a triathlon. Staff photo by Abby White / Sam Long celebrates after winning Chattanooga's 70.3 Ironman. The 10th annual Chattanooga 70.3 Ironman was held May 18, 2025, bringing local and international athletes to Chattanooga to compete in a triathlon.


The Greater Chattanooga Hospitality Association is forming a political action committee to bolster candidates and elected officials who support the region’s powerhouse tourism industry, which spurred an estimated $1.7 billion in visitor spending in 2023.

Hugh Morrow, president and CEO of Ruby Falls, said the tourism and hospitality sector is the second largest employer in Hamilton County, noting the new PAC would give a voice in local politics for more than 31,000 workers.

Unlike major employers like Erlanger, Unum or BlueCross BlueShield of Tennessee, the tourism industry is segmented across multiple businesses, Morrow said.

(READ MORE: Wamp says a projected stadium shortfall requires Hamilton County keep more lodging tax dollars)