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Saturday, November 14, 2026Nov 14

Clothes make the man: Chattanooga locals discuss trends in male fashion

Staff photo by Abby White / Hovig Yacoubian of Yacoubian Tailors carries on the family business that his father started in 1969.
Staff photo by Abby White / Hovig Yacoubian of Yacoubian Tailors carries on the family business that his father started in 1969.

Fashion is definitely not a women-only topic. Men have always been interested, though sometimes not considered. In 2025, that seems to finally be changing, with men of all ages choosing looks that inspire confidence. This era brings the romanticizing of ’90s and 2000s looks, the popularity of business casual and styles that intersect professionalism and everyday wear.

Hovig Yacoubian of Yacoubian Tailors carries on the family business his father started in 1969. “Post-COVID, people are definitely not dressing up as much as they used to,” Yacoubian says.

To meet this demand, he says they’ve started to carry more casual pieces, like five-pocket pants and casual collared shirts. Still, he sees the value of dressier wear to help men be taken seriously in workplace settings. Those who have jobs where they need to dress up for court often visit their business for a quality suit that’s hard to find in many other places.

His clientele ranges from 20 up to 90 or 95, with the majority in their 40s and 50s, he explains.

“Whether or not we like it, people take cues from how you dress,” Yacoubian says. Clothing could be the factor that sets men apart in a competitive job environment.