Thanksgiving weekend through Cyber Monday remains one of the busiest times of the year to shop. According to the National Retail Federation, in 2024, the weekend drew an estimated 197 million shoppers. Black Friday, traditionally the single busiest shopping day of the year, arrives a little late this year on Nov. 28, but of course many stores have been advertising Black Friday prices ahead of time.
Instead of setting an alarm to brave the crowds for deeply discounted items, dedicated shoppers are expected to look for deals online (if they haven’t already finished their holiday shopping).
Predictions for the 2025 holiday shopping season include an increase in online shopping, especially on social media apps, and an increase in checking for authentic customer reviews on products.
How can you make your Black Friday shopping experience productive and safe?
Your BBB has top insider holiday shopping tips on how to stay away from fraud and unlock holiday deals: