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Chattanooga start-up uses AI to help podcasters make more money

Contributed photo / Members of the Station team — Kirisanth Subramaniam, Trey Chapman and Cam Pritchard — pose for a photo at Brickyard in Chattanooga. Contributed photo / Members of the Station team — Kirisanth Subramaniam, Trey Chapman and Cam Pritchard — pose for a photo at Brickyard in Chattanooga.

By David Floyd September 19, 2025 4 min read

More than half of American adults listen to podcasts on a monthly basis, according to a report by Sounds Profitable.

However, the medium’s advertising haul in 2023 — about $1.9 billion, according to the Interactive Advertising Bureau — was a fraction compared to its online counterparts.

Facebook raked in $131.9 billion that year. Instagram made $61.1 billion. YouTube collected $31.5 billion, and TikTok generated $16 billion, according to Cam Pritchard, the CEO and cofounder of the start-up Station.

Pritchard hopes to change that. Operating out of Chattanooga’s Brickyard, Station recently launched an AI tool that Pritchard said can help boost revenue for creators by about 20-30%. Billions of people worldwide are tuning into podcasts and YouTube channels, Pritchard said in a phone call.