Folks didn’t flock to Erlanger Park in recent days just to watch the Chattanooga Lookouts and to consume a variety of ballpark food.
They came to shop.
On the heels of the first six-game homestand at Chattanooga’s new $115 million facility, team president Rich Mozingo said Monday afternoon that the Lookouts had the four best merchandise days in their history — last Tuesday night’s opener, Friday night, Saturday night and Sunday afternoon.
“Those were our four best days we’ve ever had,” Mozingo said. “The amount of merchandise we did would have taken us probably half a year to do in the old ballpark.”
Neither Mozingo nor Lookouts merchandise manager Halle Hartness provided an exact amount, but Hartness said the hats with the Erlanger Park inaugural season logo were the best-sellers in the opening homestand. She added that more than 300 were sold last Tuesday at $48 apiece, so it’s not difficult to project how $15,000 from those alone in one evening could result in merchandise sales vaulting into the hundreds of thousands of dollars given all the sweatshirts, T-shirts, jerseys and other items available in the 2,700-square-foot team store.