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Chattanooga-based restaurant group behind STIR launches retail line

Contributed photo / HighKey tonic syrups and House407 spice blends are two products from the new consumer packaged goods division of Chattanooga-based SquareOne Holdings, the restaurant group behind STIR.

SquareOne Holdings, the Chattanooga-based restaurant group that owns STIR and State of Confusion, has launched an expanded retail line of tonic cocktail syrups, spice blends and barbecue sauces.

The new consumer packaged goods division, led from the Chattanooga headquarters, is designed to put favorite restaurant flavors in consumers’ hands, said Angela Duke, vice president and managing director of marketing at SquareOne.

The company owns and operates 20 restaurants under 11 brands in five states. It employs more than 2,000 people and serves around 50,000 guests per week, Duke said.

SquareOne Holdings owns Massey’s Kitchen in Lookout Mountain, Tennessee, and Olos, a related Mediterranean restaurant at the Embassy Suites in downtown Chattanooga. Its first restaurant was STIR at the Chattanooga Choo Choo terminal building.

The company has a made-from-scratch ethos in its kitchens, where teams make all spice blends, dressings, mixers and sauces in house, Duke said.