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Friday, October 30, 2026Oct 30

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New ketchup packet allows for dunking or squeezing

By SARAH SKIDMORE

AP Food Industry Writer

For decades there was only one way to use the humble ketchup packet, and it was messy. Now, fast-food lovers have a choice: the traditional squeeze play – or the option to dunk.

You want fries with that, in the minivan? No problem.

The new ketchup pack, unveiled Thursday by H.J. Heinz Co., is shaped like a shallow cup. The top can be peeled back for dipping, or the end can be torn off for squeezing. It holds three times as much ketchup as a traditional packet.