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Sunday, November 15, 2026Nov 15

World Sales, old-time Chattanooga novelty shop, marks 63rd year with new owners

Nick Watson and sister Sherrie Watson are the new owners of World Sales, a longtime Chattanooga novelty and party supply store that just re-opened at 6400 E. Brainerd Road, Suite 130, in the Williamsburg Plaza.
Nick Watson and sister Sherrie Watson are the new owners of World Sales, a longtime Chattanooga novelty and party supply store that just re-opened at 6400 E. Brainerd Road, Suite 130, in the Williamsburg Plaza.
photo World Sales, a longtime Chattanooga novelty and party supply store that just opened at 6400 E. Brainerd Road, Suite 130 in the Williamsburg Plaza. Exterior signage is to come.

For 63 years, World Sales has been a go-to place for Chattanoogans in need of such gag gifts as Whoopee Cushions, Goo-Goo Eyes and rubber duckies.

The new owners of the party supply and novelty shop that got its start downtown on Main Street in 1954 held the grand opening Monday for World Sales’ new location at 6400 E. Brainerd Road, Suite 130, in the Williamsburg Plaza.

Nick Watson and sister Sherrie Watson bought the business in February from Jerry Kleinstub, who took over World Sales more than 50 years ago from his father-in-law.

“It was his 80th birthday gift to himself,” Nick Watson said of Kleinstub’s decision to sell the business that until Monday had been on Lee Highway in the Airport Plaza.

Watson summed up World Sales’ inventory thusly: “We’re the place that’s got everything you didn’t know you needed.”