NASHVILLE — Tennessee Titans quarterback Will Levis turned into a fragrance salesman Wednesday after the team’s first joint practice with the Seattle Seahawks, spritzing reporters’ wrists with the scent developed as part of his new endorsement deal with a mayonnaise company.
“Will Levis No 8” is yes, a parfum de mayonnaise that sold out quickly Tuesday at the grand total of $8 a bottle, with another batch dropped Wednesday morning.
A whiff of the samples he offered up feature citrus and coffee notes, a nod to the time Levis, while in college at Kentucky, attracted attention when he said he put mayo in his coffee. The reaction after a 40-second commercial for the cologne was instantaneous after being released.
“We didn’t expect how people were going to react to it, but I think it was like an hour or something and it was gone,” Levis said. “And $8 a bottle. It’s going for a good cause. And, it’s just a really fun partnership that we continue to do fun things. So, it’s been amazing to kind of see how it’s all unraveled.”
Levis is making sure teammates get a bottle.