NEW YORK (AP) – NBC’s personality-oriented drama “This is Us” received the latest confirmation of its status as a freshman yet, ranking as the No. 1 prime-time show last week for the first time among youthful viewers desired by advertisers
Counting all viewers, the Nielsen company said the show ranked fifth.
In a cluttered marketplace where it is hard for new programs to break through and get attention, “This is Us” is a rarity for the broadcast networks for its status as an instant hit. The show had 9.6 million viewers on NBC last Tuesday and, in a sign viewers are making a habit of seeking it out, gained nearly 5 million more viewers each of the last two weeks when people who watched on a delayed basis within three days are counted in.
Oddly, another freshman series that airs at the same time – CBS’ “Bull” – had more viewers last week. “Bull” has the edge of airing directly after television’s most popular show, “NCIS.”
ABC newsman David Muir landed in the top 10 with his interview of President Donald Trump, which was seen by 7.5 million people.