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EU announces plans for more unified digital market

FILE - In this Dec. 10, 2013 file photo, a reporter uses his smartphone during a presentation for the new Google cultural institute in Paris. More Google search requests are now being made on mobile devices than personal computers in the U.S. and many other parts of the world. The milestone was announced at a digital advertising conference on Tuesday, May 5, 2015. (AP Photo/Jacques Brinon, File)
FILE - In this Dec. 10, 2013 file photo, a reporter uses his smartphone during a presentation for the new Google cultural institute in Paris. More Google search requests are now being made on mobile devices than personal computers in the U.S. and many other parts of the world. The milestone was announced at a digital advertising conference on Tuesday, May 5, 2015. (AP Photo/Jacques Brinon, File) FILE - In this Dec. 10, 2013 file photo, a reporter uses his smartphone during a presentation for the new Google cultural institute in Paris. More Google search requests are now being made on mobile devices than personal computers in the U.S. and many other parts of the world. The milestone was announced at a digital advertising conference on Tuesday, May 5, 2015. (AP Photo/Jacques Brinon, File)

BRUSSELS (AP) – The European Union has unveiled a strategy to unify the continent’s digital sector and help its technology companies compete with the dominant U.S. firms. It will also open an antitrust inquiry into the e-commerce sector.

EU Commissioner Andrus Ansip said Wednesday that the EU is still far too fragmented into 28 national markets and needs more common rules to be competitive inside Europe and around the globe. Ansip said that new plans to unite the digital economy should help create jobs and growth.

At the same time, the Commission opened an inquiry into the sector to see where open competition is stifled, especially when it comes to cross-border online trade in sectors like electronics and clothing.