When hundreds of Volkswagen dealers drive from Atlanta to Chattanooga today in 2011 Jettas, the convoy is expected to make a statement about the company’s focus in the United States.
More than 700 VW dealers from North America are to arrive this morning at the automaker’s Chattanooga factory test driving the all-new Jetta.
“It’s going to give everybody a chance to see what VW is going to do for this place,” said Brian Duke, customer relations manager at Al Johnson Volkswagen in Dalton, Ga., about the Chattanooga area.
The dealers are in Atlanta this week for an annual meeting.
Dale Smith, general manager of Village Volkswagen in Chattanooga, said the dealers will drive to Chattanooga in Jettas color-coordinated by region of the country.