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Cruz launches campaign at world’s largest Christian college

FILE - In this March 10, 2015, file photo, Sen. Ted Cruz, R-Texas, speaks at the International Association of Firefighters (IAFF) Legislative Conference and Presidential Forum in Washington. Cruz plans to announce Monday, March 23, 2015, that he is running for president. (AP Photo/Pablo Martinez Monsivais, File)
FILE - In this March 10, 2015, file photo, Sen. Ted Cruz, R-Texas, speaks at the International Association of Firefighters (IAFF) Legislative Conference and Presidential Forum in Washington. Cruz plans to announce Monday, March 23, 2015, that he is running for president. (AP Photo/Pablo Martinez Monsivais, File) FILE - In this March 10, 2015, file photo, Sen. Ted Cruz, R-Texas, speaks at the International Association of Firefighters (IAFF) Legislative Conference and Presidential Forum in Washington. Cruz plans to announce Monday, March 23, 2015, that he is running for president. (AP Photo/Pablo Martinez Monsivais, File)

LYNCHBURG, Va. (AP) – Sen. Ted Cruz announced his presidential bid on Twitter, just hours ahead of a planned Monday morning event to formally launch his candidacy at the college founded by the late Rev. Jerry Falwell.

The Texas Republican is the first serious contender to declare himself a candidate.

He will lay out his case during an event at Liberty University, which calls itself the world’s largest Christian college.

Cruz is a tea party favorite, and chose Liberty University as a signal he will campaign for religious conservatives as well as young voters. In a late-night video promoted on Twitter, Cruz also says it will take a new generation of “courageous conservatives to help make America great again,” and that he’s ready to lead the fight.