America’s fastest growing moving company is expanding its services and territory, but the company is shortening its name.
Bellhops, the Chattanooga-based technology startup that is revamping the moving industry, is rebranding itself to the singular “Bellhop” name as it adds such service options as packing, furniture assembly and pod transport. The changes for Bellhop, which has already been backed by $56 million in venture capital over the past three years, is helping the company to continue to grow even during the coronavirus pandemic.
Luke Marklin, a former Uber general manager who has headed Bellhops for the past three years, said the new name reflects the “Bellhop experience” that the company provides with its on-demand workers, not just for moving goods but also for packing, preparing, installation and cleaning services related to people moving.
“We want a Bellhop move to be completely different experience and we want to be able to have other home service experiences that have the Bellhop brand and quality as well,” Marklin said. “What we’re known for is our people, our hospitality, the seamless process we’ve created and the great value we offer.”
Bellhop will remain focused on people’s moves, which the typical American makes 12 times during his or her lifetime. With its technology-based business model that streamlines the booking and cost estimation for customers, Bellhops is seeking to revolutionize much of the $18 billion-a-year moving industry. Since its start nearly a decade ago, Marklin said Bellhops has sought to provide the on-demand talent and support services for those making moves and to offer a straightforward process for its workforce to find and receive job assignments.