One of my primary tasks is to help friends and clients overcome frustration in their tech work.
I find that this frustration often comes from trying to do too much at one time, or by not setting a specific goal. You can see this at play in the way some businesses approach social media.
Social networks such as Facebook, Twitter and LinkedIN have forever changed the tech environment. They offer many advantages but can create confusion, too. I have had to learn to simplify my approach to them and especially to focus tightly on the job at hand. This also means ignoring tasks and distractions that do not contribute directly to the end result.
Here’s one example of how narrowing your focus can help:
One of my favorite online gurus is Andy Jenkins. He is a professional video editor, Internet marketer and co-creator of the excellent Kajabi platform for creating membership sites and online promotions. He recently released a blog post quoting an excellent video on social marketing that outlined eight key features of successful social marketing.