Now at Whole Foods: Cheaper milk, ‘farm fresh’ Amazon Echo

A man shops for avocados at a Whole Foods Market, Monday, Aug. 28, 2017, in New York. Amazon is moving swiftly to make big changes at Whole Foods, saying it plans to cut prices on avocados, bananas, eggs, salmon, beef and more. Amazon has completed its $13.7 billion takeover of organic grocer Whole Foods, and the e-commerce giant is wasting no time putting its stamp on the company. (AP Photo/Mark Lennihan) A man shops for avocados at a Whole Foods Market, Monday, Aug. 28, 2017, in New York. Amazon is moving swiftly to make big changes at Whole Foods, saying it plans to cut prices on avocados, bananas, eggs, salmon, beef and more. Amazon has completed its $13.7 billion takeover of organic grocer Whole Foods, and the e-commerce giant is wasting no time putting its stamp on the company. (AP Photo/Mark Lennihan)

By Associated Press August 29, 2017 5 min read

A half-gallon of milk was 50 cents cheaper at a Whole Foods in New York. Ground beef was down by $2 a pound. And an organic avocado cost a buck less.

Amazon kicked off its first day as the owner of Whole Foods by slashing prices, adding its logo on signs and setting up a stand of “farm fresh” Amazon Echo voice-assistant devices by store entrances. It’s just the first taste of the moves the e-commerce giant will make at the organic grocer after it completed the $13.7 billion deal Monday.

More changes are coming: The company aims to make Amazon Prime the rewards program at Whole Foods and some Whole Foods products will show up on Amazon’s site. The deal could also spur big changes in how people shop for groceries overall.

Here’s what you need to know:

What will change for shoppers