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Tuesday, November 10, 2026Nov 10

The ‘Shelfie’ is trending on Instagram: A new design spin on the ubiquitous selfie

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photo This shelfie at Revival contrasts hard and soft finishes.
photo Sherri Feltner was posting photos of her holiday decorating on Facebook for several years before the shelfie trend started. This was one of her July patriotic shelfies.
photo Rodney Simmons, owner of Revival at Warehouse Row, combines an Italian, 18th-century, giltwood candle pricket, left, with coffee table books, Cire Trudon candles made in France and a Bengal Bazaar pillow from Los Angeles designer Kelly Wearstler. The pricket’s name is derived from the spike on top of the candleholder.
photo “We have people using these boxes for personal effects, such as a drop zone for keys, using them on the coffee table to hold remote controls and other electronics they want out or sight, and using them for jewelry boxes,” says Rodney Simmons. From left are woven straw boxes with faceted agate closures, vellum boxes outlined in brass nailheads and quatrefoil-patterned boxes with bone inlays.

Rodney Simmons has been on the leading edge of the newest social media trend without knowing it.

Simmons, owner of Revival design store in Warehouse Row, frequently posts shots of small, artistically designed groupings on Instagram and Facebook to share ideas with friends. Turns out, those photos have a name: the shelfie.

The shelfie is design’s spin on the selfie fad. Instead of posting pictures of yourself online, people post shots of their stuff creatively arranged on a shelf or tabletop. The idea is to give friends a peek at your personal taste instead of your person.

In its current issue, People Stylewatch calls it “a cool new riff” on the selfie. The Wall Street Journal posed this question about the shelfie: Is it a self-indulgent ego trip or a thoughtful way to show off your great taste?

Simmons says he’s pretty active in social media, but wasn’t familiar with the “shelfie” term. He just finds that social media is vital to interior design because “design is all about the image.”