Rodney Simmons, owner of Revival at Warehouse Row,
combines an Italian, 18th-century, giltwood candle pricket, left, with coffee table books, Cire Trudon candles
made in France and a Bengal Bazaar pillow from Los
Angeles designer Kelly Wearstler. The pricket’s name is
derived from the spike on top of the candleholder.
“We have people using these boxes for personal effects,
such as a drop zone for keys, using them on the coffee
table to hold remote controls and other electronics they
want out or sight, and using them for jewelry boxes,” says
Rodney Simmons. From left are woven straw boxes with
faceted agate closures, vellum boxes outlined in brass nailheads and quatrefoil-patterned boxes with bone inlays.Rodney Simmons has been on the leading edge of the newest social media trend without knowing it.
Simmons, owner of Revival design store in Warehouse Row, frequently posts shots of small, artistically designed groupings on Instagram and Facebook to share ideas with friends. Turns out, those photos have a name: the shelfie.
The shelfie is design’s spin on the selfie fad. Instead of posting pictures of yourself online, people post shots of their stuff creatively arranged on a shelf or tabletop. The idea is to give friends a peek at your personal taste instead of your person.
In its current issue, People Stylewatch calls it “a cool new riff” on the selfie. The Wall Street Journal posed this question about the shelfie: Is it a self-indulgent ego trip or a thoughtful way to show off your great taste?
Simmons says he’s pretty active in social media, but wasn’t familiar with the “shelfie” term. He just finds that social media is vital to interior design because “design is all about the image.”
