Rustic Key Boutique owners Whitney Yarber, left, and Emily Branam invite people to come check out their new store in Fieldstone Farms.Rustic Key Boutique in Rock Spring, which started out as an online store, recently opened a storefront in Fieldstone Farms.
Whitney Yarber said she and fellow co-owner Emily Branam wanted to have a place for patrons to try on clothes. The pair plans to expand to a second location in Chattanooga’s North Shore area, Branam added.
“We shut the online store down in December and looked for a brick-and-mortar place,” said Branam, who is a native of Rock Spring. “We wanted a different location, better hours and demographics, and we chose this place.”
The store is now at 56-D Fieldstone Village Drive in Rock Spring.
“We do carry the latest styles,” Branam said, listing brands such as Articles of Society, Southerndoe, Judith March and Blu Pepper. “One thing that sets us apart from other boutiques is we carry fitness apparel. It’s Nikibiki Sport Activewear. We have sizes XS to 3XL in regular and plus sizes.”