The most valuable brands are:
1. Google, $109.5 billion
2. Apple, $107.1 billion
3. Amazon.com, $106.4 billion
4. AT&T, $87.1 billion
5. Microsoft, $76.3 billion
6. Verizon, $65.9 billion
7. Wal-Mart, $62.2 billion
8. Facebook, $62 billion
9. Wells Fargo, $41.6 billion
10. McDonald’s, $39 billion
Source: Brand Finance valuations as of Dec. 31, 2016. The most valuable brands based in Tennessee, in order, are FedEx (No. 36), Dollar General, (No. 113), AutoZone, (No. 135), and Jack Daniels (No. 228). The most valuable brands based in Georgia are Coca-Cola (No. 16), The Home Depot (No. 19) and UPS (No. 26)
