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Vehicles Direct opening Cleveland auto dealership

Staff photo by Tim Barber Danny Mincy, right, of Danny's Painting works with Joey Burnette on a lift to paint the exterior of the new Vehicles Direct auto showroom in Cleveland, Tenn.
Staff photo by Tim Barber Danny Mincy, right, of Danny's Painting works with Joey Burnette on a lift to paint the exterior of the new Vehicles Direct auto showroom in Cleveland, Tenn.

By Mike Pare 3 min read

A pre-owned auto dealership with a one-price, no-haggle business model is prepping to open in Cleveland, Tenn., at the start of 2018.

Vehicles Direct is aiming for a Tuesday opening at 2490 S. Lee Highway in what formerly held Larry Hill Imports, said Lloid Lee, general manager of the new auto store.

“We’re not your average dealership,” said Lee. “We don’t have sales people. You don’t get pounded by car salesmen. We have buyers assistants.”

The dealership’s business model is similar to CarMax, though Vehicles Direct prices likely will be No. 1 or No. 2 best in the market, he said. Lee said the store charges no dealer fees that bump up the sales price.

More Info

www.vehiclesdirect.com