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Tuesday, November 10, 2026Nov 10

Chattanooga stylist selected to work Fashion Week in New York

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photo Genia Church, owner of Epiphany Salon & Day Spa, adds highlights to customer Starr Bert’s hair.

Genia Church is beside herself.

The energetic stylist from Chattanooga’s North Shore is heading to New York City to style the hair of the world’s top models participating in New York Fashion Week Fall 2014, which started Friday and runs through Feb. 13. She’ll be part of a team of 18 stylists from the United States and Canada.

Church received the phone call a couple weeks ago, telling her she was selected to participate.

“It really is beyond exciting,” she says. “I’ve never done anything like this before.”

New York Fashion Week Fall 2014, which started Thursday and runs through Friday, showcases trends for fall. Bruce Baird, owner of Bruce Baird & Co., an upscale men’s boutique on Broad Street, says it’s important for people in the fashion industry to attend the week because “you see the latest fashions from around the world – things that you don’t see at local or regional markets.”