Participating businesses
* Association for Visual Arts, 30 Frazier Ave.* Blue Skies, 30 Frazier Ave.* Chattanooga Theatre Centre, 400 River St.* Clumpies Ice Cream, 26B Frazier Ave.* Escape Mission Chattanooga, 405 River St.* Four Bridges Outfitters, 315 N. Market St.* Frios Gourmet Pops, 205 Manufacturers Road* Glace Cryotherapy, 13 W. Kent St.* Good Dog, 34 Frazier Ave.* Hair a Go-Go, 307 Manufacturers Road* Healthy Glow Studio, 307 Manufacturers Road* I Go Tokyo, 205 Manufacturers Road* In-Town Gallery, 26A Frazier Ave.* Learning Express Toys, 313 Manufacturers Road* Longhorn Restaurant, 129 N. Market St.* Milk Boutique, 330 Frazier Ave.* Nooga Paws, 313 Manufacturers Road* Olive Chattanooga, 112 Woodland Ave.* Plum Nelly, 330 Frazier Ave.* Quality Tire Pros, 322 Cherokee Blvd.* Renew All Things, 137 River St.* River Street Deli, 151 River St.* Sophie’s Shoppe, 401 N. Market St.* Tangerinas, 157 River St.* Whole Foods Market, 301 Manufacturers Road
The gift-giving holidays are over, but that doesn’t mean the window shopping has to end.
Festive displays can be seen through Monday, Jan. 7, in Chattanooga’s North Shore district as 25 businesses in the NorthShore Merchants Collective continue the fourth annual Holiday Window Treasure Hunt to benefit the Northside Neighborhood House.
More than a fun diversion for the holidays or a generous effort for a good cause, this cheery excursion along the sidewalks continues a national tradition of window shopping that can be traced back to the industrial revolution.
According to BigCommerce.com, stores have used window displays to market their wares since the late 1800s, when plate glass came into widespread use, allowing windows to span the entire length of a shop.