New competition
The Company Lab is launching a new local entrepreneurial competition. › What: Reverse Pitch › When: March 29, 5:30-8:30 p.m. › Where: The Edney, 1100 Market St., 5th floor, Chattanooga
Tia Capps, communications director for CoLab. 
The Company Lab’s Mike Bradshaw welcomes attendees before Branch and Innovasan make their pitches Wednesday at the Company Lab, located on the 5th floor of the Edney Building in Chattanooga. listens, at left.It’s often easier to come up with a solution when you know what the problem is.
That’s some of the logic behind The Company Lab’s new “Reverse Pitch” competition, wherein innovators are invited to design ways to tackle projects that several big organizations are trying to get going.
“Experiences like Reverse Pitch give entrepreneurs an opportunity to get a deeper view of problems that industries are working to solve,” said Tia Capps, spokeswoman for the nonprofit organization. “These perspectives are important because they give startups a way to work on scalable solutions that could ultimately become profitable for them.”
Launch Tennessee, which helps fund Co.Lab, hosted the city’s first reverse pitch competition during Startup Week in 2014. Turnout was strong, so Co.Lab thought it made sense to take a stab at a standalone event.