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Thursday, October 29, 2026Oct 29

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Hello stranger! Let’s start a business together

NEW YORK – Inside a crowded New York subway station, Abiodun Johnson tapped Esosa Ighodaro on the shoulder and told her that he liked her outfit.

Ighodaro thanked him, they exchanged names and phone numbers. Then six months later, they started a business together.

“We were total strangers,” says Ighodaro, who along with Johnson co-owns CoSign, an app that lets users add links to Facebook and Twitter photos to the websites of stores where others can buy the items they’re wearing.

Starting a business with someone you barely know may sound strange. But it’s something more people seem to be doing these days.

And experts say it’s not such an outlandish idea. In fact, at times, it can be a better option than going into business with friends or family since the high stress of running a business can strain those relationships.