MARYVILLE, Tenn. – Blount County is looking to capitalize on a marketing effort to promote the 200-mile stretch of U.S. Highway 321 in East Tennessee.
Representatives from the seven counties that the highway meanders through attended a meeting of the Highway 321 Regional Task Force in Townsend. The topic: how to make the attractions of the highway corridor more alluring to tourists.
So far, the task force has decided to promote the highway as “The Great Smoky Mountains Byway.”
According to The Daily Times, consultant John Whiteman suggested better signs in order to route more visitors into downtown Maryville.
Highway 321 stretches roughly from east of Kingston south into the Smoky Mountains area and then north to the Greeneville area.