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Monday, November 9, 2026Nov 9

Facebook’s Zuckerberg admits mistakes – but no apology

FILE - In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. The San Jose Mercury News reports Saturday, March 17, 2018 that building permits compiled by Buildzoom show Facebook plans to erect the 465,000 square-foot (43,200 square-meter) building at its campus in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)
FILE - In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. The San Jose Mercury News reports Saturday, March 17, 2018 that building permits compiled by Buildzoom show Facebook plans to erect the 465,000 square-foot (43,200 square-meter) building at its campus in Menlo Park, Calif. (AP Photo/Jeff Chiu, File) FILE - In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. The San Jose Mercury News reports Saturday, March 17, 2018 that building permits compiled by Buildzoom show Facebook plans to erect the 465,000 square-foot (43,200 square-meter) building at its campus in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)

NEW YORK (AP) – Breaking five days of silence, Facebook CEO Mark Zuckerberg admitted mistakes and outlined steps to protect user data in light of a privacy scandal involving a Trump-connected data-mining firm.

Zuckerberg said Wednesday that Facebook has a “responsibility” to protect its users’ data and if it fails, “we don’t deserve to serve you.”

But Zuckerberg stopped short of apologizing.

And he wrote “what happened” instead of “what we did,” leaving Facebook one step removed from responsibility.

Richard Levick, chairman of the crisis-management firm Levick, gave Zuckerberg’s response a “B-” grade, in part because of how late it came.