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Tuesday, November 10, 2026Nov 10

Hundreds line up for H&M clothing store’s grand opening at Hamilton Place

Inside Hamilton Place Mall, shoppers line the walkway Thursday morning in prior to the opening of H&M, CBL's newest tenant at Chattanooga's largest shopping mall.
Inside Hamilton Place Mall, shoppers line the walkway Thursday morning in prior to the opening of H&M, CBL's newest tenant at Chattanooga's largest shopping mall. Inside Hamilton Place Mall, shoppers line the walkway Thursday morning in prior to the opening of H&M, CBL's newest tenant at Chattanooga's largest shopping mall.
photo Inside H&M Men, Daniel Kulle is dressed in an Italian wool suit Thursday morning prior to the opening of CBL’s newest tenant at Chattanooga’s largest shopping mall.

They came, they lined up – and then they shopped.

Several hundred people showed up early at Hamilton Place mall Thursday morning for the noon grand opening of a new H&M store.

It’s the 504th U.S. outlet for the giant Swedish retailer, which offers fashion-forward clothing for women, men and children at low prices and has about 4,200 stores worldwide in 68 countries.

“I’m going to miss a class for this,” said Savannah Thompson, a freshman at the University of Tennessee at Chattanooga who was among the first 200 people in line who were given a prize: an H&M Access to Fashion Pass valued between $10 and $300, depending on the shopper’s luck of the draw.

Thompson brought a bag of used clothing to turn in at H&M so it can be recycled. H&M, in return, gives shoppers a 15 percent discount. Thompson likes H&M’s plan to use only recycled or other sustainably sourced materials in all its products 13 years from now.