Karen SherrillMore Info
Key insights› Value proposition is a promise of value› Creating value proposition begins with understanding customer desire› A value proposition may express a competitive advantage› A value proposition is a good tool for growth and communication› Strengthen your case with feedback and a guarantee› Test and evolve to remain relevant
BenchMark Physical Therapy did extensive research with physicians, their staff and consumers who had received physical therapy to understand what they considered most important.
In a world of over communication, consumer screening and competition, how do companies sell their product or brand in a way that is compelling?
It’s called the value proposition, the foundational marketing element that is a promise of value to customers describing why they should choose your company or brand.
IDENTIFYING CUSTOMER DESIRE