VW India ads create buzz
Volkswagen of India may have taken the notion of creating a buzz around its brand a bit too literally.
According to Autoblog, VW placed ads in the Times of India and other newspapers with the tagline on the first page, “Feel the excitement?” On a second page of the ad, a light-sensitive box starts vibrating when the page is turned to read the second part of the ad.
But rather than excitement abut the VW vehicle, some readers thought the vibration spurred thoughts of sex. Autoblog reported.
One Facebook post about the new ad wondered about the meaning of the ad.