The LaFayette Downtown Development Authority is looking for businesses within the city to buy a pole banner to be placed along Main Street. LaFayette Main Street Manager/DDA Director Matthew Williams said the Buy-a-Banner Program is meant to add aesthetic appeal to the city while helping promote city businesses and encouraging new ones to move into LaFayette.
This red pole banner design will showcase LaFayette businesses’ names at the bottom.“When a business sponsors a pole banner, it will be posted in various locations for three years,” he explained, adding that each banner is guaranteed to last that long. “This is something that’s brand-new in LaFayette. Other cities have done this, like Statesboro, Ga., and Stillwater, Okla.”
Contracts for the pole banners will be available in early March. The cost is $225 per two-sided banner. Each 30-by-72-inch red banner has “Downtown LaFayette Georgia” printed at the top. The sponsoring business’s name will be listed at the bottom of the banner.
Each business can just buy one banner. The idea is to give all businesses a chance to buy one, Williams said. In order to purchase one, a business must have a city license. Rules will be put in place as to what the banner can and can’t say, he added.
“For our very first order we won’t order anything until we have 20 pole banner orders,” he said. “This is a break-even project for the DDA. We wanted to keep the costs low to make pole banner sponsorships available to as many businesses as possible.”