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Monday, November 9, 2026Nov 9

Chattanooga outdoors retailer Rock/Creek sold

Doorway security gates are seen Tuesday, Oct. 21, 2014, at Rock/Creek Outfitters in Chattanooga.
Doorway security gates are seen Tuesday, Oct. 21, 2014, at Rock/Creek Outfitters in Chattanooga. Doorway security gates are seen Tuesday, Oct. 21, 2014, at Rock/Creek Outfitters in Chattanooga.

Rock/Creek, the longtime Chattanooga-based outdoors retailer, has been sold by its original owners to a pair of veteran employees.

Dawson Wheeler and Marvin Webb, who had been involved in the business since it was started in 1987, on Tuesday sold Rock/Creek to Jonathan Scott and Chad Wykle.

“This is a labor of love,” said Wykle, who together with Scott have more than 30 years in the business. “We’ve learned from fantastic mentors.”

Scott said he started working on the sales floor in 1995.

“I’ve cut my teeth there and done about everything there is to do,” he said.