Imagine throwing a party for 11,000 of your closest friends. In addition to the usual things like food and beverages, it also means parking, bathrooms, seating and entertainment, which in this scenario involves booking about a dozen musical groups from around the country.
Oh, and you have about eight weeks to put it together.
And literally hundreds of other people are planning similar events, with some being much bigger.
That’s essentially the case the folks with Moon River Festival faced in putting together the 2021 version of Chattanooga’s newest major music fest, set for Sept. 15-17 at Coolidge Park. Fortunately, it’s not their first rodeo, as the saying goes. This will be Moon River’s third year in Chattanooga (not counting last year’s canceled event), and in fact, AC Entertainment, the production company pulling it off, does this all the time. They also help produce Bonnaroo Music & Arts Festival in Manchester, Tennessee.
But that is usually in June. This year it be the first week of September, meaning they will be producing two big-time events in three weeks.