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Tuesday, November 10, 2026Nov 10

Taco Bell takes its beef with lawsuit to public

By SARAH SKIDMORE and BRUCE SCHREINER

AP Business Writers

Taco Bell says a legal beef over the meat in its tacos is bull.

The fast-food chain took out full-page ads in at least nine major newspapers and launched a YouTube campaign featuring its president Friday to proclaim its taco filling is 88 percent beef.

A false-advertising lawsuit filed last week that caused an online stir alleges the company’s filling doesn’t have enough beef to be called that. The lawsuit seeks to make the company stop calling it “beef,” and pay the suing law firm’s bill.