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Despite losses, GMO label backers aren’t quitting

FILE - In this Jan. 2, 2012, file photo, people gather in front of the Jackson County Courthouse to protest genetically modified foods in Central Point, Ore. Oregon voters have narrowly rejected the labeling of genetically modified foods following the most expensive ballot-measure campaign in state history.  (AP Photo/Mail Tribune, Jamie Lusch, FIle
FILE - In this Jan. 2, 2012, file photo, people gather in front of the Jackson County Courthouse to protest genetically modified foods in Central Point, Ore. Oregon voters have narrowly rejected the labeling of genetically modified foods following the most expensive ballot-measure campaign in state history. (AP Photo/Mail Tribune, Jamie Lusch, FIle FILE - In this Jan. 2, 2012, file photo, people gather in front of the Jackson County Courthouse to protest genetically modified foods in Central Point, Ore. Oregon voters have narrowly rejected the labeling of genetically modified foods following the most expensive ballot-measure campaign in state history. (AP Photo/Mail Tribune, Jamie Lusch, FIle

PORTLAND, Ore. (AP) – Not even Oregon’s backyard chicken owners and vegan foodies had enough money and clout to persuade voters to require labeling of genetically modified foods.

Oregon is the fourth Western state where a GMO labeling measure has failed. A similar proposal also failed Tuesday in Colorado. Those two join Washington and California, which had earlier rejected labeling by a margin of about 2 percentage points.

But GMO opponents aren’t giving up. They say their “social movement” is ready to continue the fight in legislatures, on ballots, and at the federal level.

Oregonians rejected the measure by about 1 percentage point. Voters in cities like Portland supported labeling, but rural voters overwhelmingly opposed it.

Opponents of the measure raised about $20 million in Oregon, while labeling proponents brought in $7.5 million.