As Synovus moves to put its brand name on more than two dozen banks across the South, the Columbus-based banking firm has been named the “Most Reputable Bank” in the country in the annual Survey of Bank Reputations conducted by Reputation Institute and published by American Banker.
Among banks rated across the country from among over 12,000 respondents, Synovus was ranked No. 1 by non-customers and was in the top 10 in the ratings by its own customers to achieve the top rating overall.
Synovus moved from No. 2 last year to No. 1 this year among all banks in the annual reputation ranking. Synovus’ overall score this year was nearly 10 points from the previous year and rose to the highest overall score in survey history for a bank.
“This year’s ranking demonstrates that who we are, what we stand for, and how we do business resonate strongly with customers and non-customers,” Synovus CEO Kessel D. Stelling said in a statement Wednesday. “It also validates the strength of Synovus’ service-focused culture as we transition to a single brand in 2018.”
Synovus, the parent company of Cohutta Banking Co. in Chattanooga and Northwest Georgia, is transitioning 26 of its banks that have operated under different names, such as Cohutta Banking, to the Synovus brand over the next year.