Bi-Lo employees Kayla Abbott, left, and Ronda Hicks fill Libby Phillips’ gas tank Wednesday at the Mobil station on Hixson Pike. Bi-Lo teamed with local radio stations to give clues to lead people to the station and gave away 100 gallons of gas.Helen Jared, of Chattanooga, was one of the first of 100 people who took up Bi-Lo’s offer Wednesday for up to 20 gallons of free gas.
She said her subcompact Smart Car probably would take only about three gallons, but free gas is free gas.
“I think it’s pretty cool,” Jared said, adding that she called her daughter, who was in line in the car behind her.
Seizing on the elevated price of gasoline – a gallon of regular unleaded is on average almost $1 more than a year ago in the Chattanooga area – Bi-Lo plans to offer its Fuel Frenzy promotion again today.
As it did Wednesday, Bi-Lo will partner with area radio stations and reveal clues every hour and a half about the location of a mystery gas station. The last clue will air at 1 p.m. and the first 100 customers to find the station will receive a Bi-Lo voucher for up to 20 gallons of free gas.