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Campaign underway to jump-start ticket sales for United Airlines nonstops from Chattanooga

A sign like this one will be placed in the Chattanooga Metropolitan Airport ticketing area promoting the United Airlines service. It also shows the 'Iheartnonstop' marketing.
A sign like this one will be placed in the Chattanooga Metropolitan Airport ticketing area promoting the United Airlines service. It also shows the 'Iheartnonstop' marketing. A sign like this one will be placed in the Chattanooga Metropolitan Airport ticketing area promoting the United Airlines service. It also shows the 'Iheartnonstop' marketing.

By Mike Pare 3 min read

photo People wait in the lobby at Chattanooga Metropolitan Airport. Officials are hopeful of high usage of new United Airlines services starting in September.

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For more, go online to iheartnonstop.com.

Chattanooga marketing company executive Brian May said everyone loves a nonstop flight.

With new United Airlines nonstops between Chattanooga and the New York City area and Chicago in mind, a campaign is underway to jump-start ticket sales for the air service that begins Sept. 7.

Chattanooga Metropolitan Airport has hired May’s firm, Maycreate, which has fashioned a marketing effort that includes advertising in newspapers, magazines, and on billboards, along with an internet site and social media presence.

May said a key piece of the campaign is a logo that features a heart “with just a little bit of motion,” as if a jet flew past it. The heart can be repurposed to also, for example, market the airport, he said.