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Apple starts busy week with new iPhone launch

FILE - In this Wednesday, Sept. 9, 2015, file photo, Apple CEO Tim Cook waves during the Apple event at the Bill Graham Civic Auditorium in San Francisco. Apple is expected to unveil some new additions to its current family of iPhone and iPad devices at the company's product announcement on Monday, March 21, 2016. So far, however, there have been no hints of any dramatic announcements, such as 2015’s highly anticipated Apple Watch debut, or major initiatives like the company’s long-rumored but yet-to-materialize streaming TV service. (AP Photo/Eric Risberg, File)
FILE - In this Wednesday, Sept. 9, 2015, file photo, Apple CEO Tim Cook waves during the Apple event at the Bill Graham Civic Auditorium in San Francisco. Apple is expected to unveil some new additions to its current family of iPhone and iPad devices at the company's product announcement on Monday, March 21, 2016. So far, however, there have been no hints of any dramatic announcements, such as 2015’s highly anticipated Apple Watch debut, or major initiatives like the company’s long-rumored but yet-to-materialize streaming TV service. (AP Photo/Eric Risberg, File) FILE - In this Wednesday, Sept. 9, 2015, file photo, Apple CEO Tim Cook waves during the Apple event at the Bill Graham Civic Auditorium in San Francisco. Apple is expected to unveil some new additions to its current family of iPhone and iPad devices at the company's product announcement on Monday, March 21, 2016. So far, however, there have been no hints of any dramatic announcements, such as 2015’s highly anticipated Apple Watch debut, or major initiatives like the company’s long-rumored but yet-to-materialize streaming TV service. (AP Photo/Eric Risberg, File)

SAN FRANCISCO (AP) – Apple is kicking off a busy week: Today the giant tech company will host reporters and analysts at its Silicon Valley headquarters for a product launch event. On Tuesday, its lawyers will square off with authorities in federal court over the FBI’s demand for help unlocking a San Bernardino killer’s encrypted iPhone.

The tech giant’s dispute with the government has commanded headlines for weeks, but it may get scant mention at the company’s product event. Instead, CEO Tim Cook is expected to show off some new additions to the current family of iPhone and iPad devices at Monday’s gathering.

Apple could use a lift. IPhone sales are levelling off, after surging last year to record levels that made Apple the world’s biggest company, by stock market value. And many are wondering if Cook can come up with another big hit.

So far, however, there have been no hints of any dramatic announcements, such as last year’s highly anticipated Apple Watch debut, or major initiatives like the company’s long-rumored but yet-to-materialize streaming TV service.

And even though Cook has been outspoken about his opposition to a judge’s order compelling Apple to write software that overrides iPhone security features, tech analysts say he probably won’t risk overshadowing the company’s products by discussing the case at Monday’s event.