A Chattanooga Volkswagen dealer says the highly rated Super Bowl ad for the all-new Passat is a good start to the car’s launch and he wishes he already had vehicles to sell.
“With this kind of press, it would be helpful to have cars on the ground to sell,” said Dale Smith, general manager of Village Volkswagen in Chattanooga.
Jack Haney, a longtime salesman at Al Johnson Volkswagen in Dalton, Ga., said he’s hopeful the ad and future ones will translate into car sales “when we get them.”
“Everybody will want to look at it, I hope,” he said.
The ad, dubbed “The Imperial March,” was ranked among the best during Sunday’s Super Bowl.