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Sanders hires Obama veterans to lead 2016 digital operations

Democratic presidential candidate Sen. Bernie Sanders, I-Vt., speaks during a news conference on Capitol Hill in Washington,Wednesday, May 6, 2015. Sanders, the ranking member of the Senate Budget Committee held the news conference with Rep. Brad Sherman, D-Calif. to unveil legislation they will introduce to break up the nation's biggest banks. (AP Photo/Evan Vucci)
Democratic presidential candidate Sen. Bernie Sanders, I-Vt., speaks during a news conference on Capitol Hill in Washington,Wednesday, May 6, 2015. Sanders, the ranking member of the Senate Budget Committee held the news conference with Rep. Brad Sherman, D-Calif. to unveil legislation they will introduce to break up the nation's biggest banks. (AP Photo/Evan Vucci) Democratic presidential candidate Sen. Bernie Sanders, I-Vt., speaks during a news conference on Capitol Hill in Washington,Wednesday, May 6, 2015. Sanders, the ranking member of the Senate Budget Committee held the news conference with Rep. Brad Sherman, D-Calif. to unveil legislation they will introduce to break up the nation's biggest banks. (AP Photo/Evan Vucci)

By Associated Press 2 min read

WASHINGTON (AP) – Vermont Sen. Bernie Sanders is hiring veterans of President Barack Obama’s highly regarded digital operation for his 2016 White House campaign.

The goal is to help Sanders reach small donors online and harness the energy of liberals who want an alternative to Hillary Rodham Clinton in the Democratic race.

Sanders’ campaign said Wednesday that it was hiring the Revolution Messaging firm to run online fundraising, social media and digital advertising. The firm’s leader is Scott Goodstein, who developed social networking and mobile platforms for Obama’s 2008 campaign.

Among the other former Obama staffers employed there are Arun Chaudhary, who worked on the new media team during the 2008 campaign and became the first official White House videographer.

Sanders, an independent, announced last week that he will run in the Democratic presidential primary, making him Clinton’s first opponent for the nomination.