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Tuesday, November 10, 2026Nov 10

AirAsia’s brash CEO now searches for right words

AirAsia Group CEO Tony Fernandes speaks to the media during a press conference at Juanda International Airport in Surabaya, East Java, Indonesia, Sunday, Dec. 28, 2014. A massive sea search was underway for an AirAsia plane that disappeared Sunday while flying from Indonesia to Singapore through airspace possibly thick with dense storm clouds, strong winds and lightning, officials said. (AP Photo/Trisnadi)
AirAsia Group CEO Tony Fernandes speaks to the media during a press conference at Juanda International Airport in Surabaya, East Java, Indonesia, Sunday, Dec. 28, 2014. A massive sea search was underway for an AirAsia plane that disappeared Sunday while flying from Indonesia to Singapore through airspace possibly thick with dense storm clouds, strong winds and lightning, officials said. (AP Photo/Trisnadi) AirAsia Group CEO Tony Fernandes speaks to the media during a press conference at Juanda International Airport in Surabaya, East Java, Indonesia, Sunday, Dec. 28, 2014. A massive sea search was underway for an AirAsia plane that disappeared Sunday while flying from Indonesia to Singapore through airspace possibly thick with dense storm clouds, strong winds and lightning, officials said. (AP Photo/Trisnadi)

NEW YORK (AP) – Tony Fernandes is more than just the CEO of AirAsia: He’s the brash personality and cheerleader-like figure who gives the discount carrier its soul.

A flamboyant executive who loves race cars and soccer – and is known for speaking his mind, sometimes inappropriately – Fernandes has opened air travel to millions who previously couldn’t afford it.

Now, with one of his planes and 162 people onboard missing, Fernandes faces what he’s calling his worst nightmare.

“We will go through this terrible ordeal together,” he told his staff via Twitter hours after Flight 8501 disappeared Sunday.

“Be strong,” he said in another message. “Continue to be the best. Pray hard.”