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Tuesday, November 10, 2026Nov 10

Sony chief promises profitability, but is short on specifics

Sony Corp. Chief Executive Kazuo Hirai outlines its strategy at the company's headquarters in Tokyo Tuesday, May 23, 2017. Sony's leader is promising a comeback for the Japanese electronics and entertainment company having its best profitability in two decades. (AP Photo/Eugene Hoshiko)
Sony Corp. Chief Executive Kazuo Hirai outlines its strategy at the company's headquarters in Tokyo Tuesday, May 23, 2017. Sony's leader is promising a comeback for the Japanese electronics and entertainment company having its best profitability in two decades. (AP Photo/Eugene Hoshiko) Sony Corp. Chief Executive Kazuo Hirai outlines its strategy at the company's headquarters in Tokyo Tuesday, May 23, 2017. Sony's leader is promising a comeback for the Japanese electronics and entertainment company having its best profitability in two decades. (AP Photo/Eugene Hoshiko)

TOKYO (AP) – Sony’s leader promised a comeback for the Japanese electronics and entertainment company having its best profitability in two decades.

“We are a company that moves people,” said Chief Executive Kazuo Hirai, as he outlined the strategy for the company at its Tokyo headquarters Tuesday.

But he said he cannot give away details of products in the works such as those using artificial intelligence or the “internet of things,” or IoT, technology.

He stressed the profitability in sprawling Sony Corp., including its lucrative PlayStation video-game business, which just came out with a popular virtual-reality headset.

Hirai also told reporters another important area is Sony’s TV sector, which has been in the black for the last few years, after losing money for a decade.