Ruby Falls has acquired the sole ownership of R&R Hospitality LLC, commonly known as R&R Outdoor, and its portfolio of 92 billboard assets in Tennessee, Georgia, Alabama and North Carolina.
The regional billboard company was previously jointly owned by See Rock City (SRC) Inc. and Ruby Falls LLC.
Ruby Falls President Hugh Morrow stands in front of the falls, deep inside Lookout Mountain.
Construction to the new entrance of Ruby Falls is in full swing Tuesday, Feb. 6, 2018.“For many years Ruby Falls has been a true believer in outdoor advertising,” said Hugh Morrow, president of Ruby Falls, in a statement. “This purchase reaffirms our long-standing commitment to the medium, as well as our desire to enhance and grow it for continued success.”
R&R Outdoor is seen as offering advertisers the ability to reach audiences in key areas of the Southeast, according to the company.
Rock City decided to sell its interest in the outdoor advertising company while planning to remain a significant client, company chairman Bill Chapin said Thursday.