Skip to main content
Tuesday, November 10, 2026Nov 10

Going big: Women choose massive men’s watches over dainty feminine ones

A $34,650 Rolex, courtesy of Brody Jewelers
A $34,650 Rolex, courtesy of Brody Jewelers A $34,650 Rolex, courtesy of Brody Jewelers

Aside from her wedding ring and earrings, Victoria Meek generally wears only one other type of jewelry.

“I have always worn big watches,” says the 34-year-old Hixson resident. “I own more than one big watch. My Rolex is a large-faced women’s watch.

“I think it’s a fashion statement, but I don’t feel like it’s going to be a trend that’s going to go away.”

According to local jewelers, she’s right.

Until the last decade, big-faced watches were seen as rugged and masculine. Today, however, women are shelving their dainty, feminine timepieces for ones that are big and bulky, often an 1 1/2 inches wide or bigger.