Devraj Patel, standing, assists Deepa Saha as they work with weights at the Workout Anytime fitness center in Hixson.
Jason Jackson is general manager of the Workout Anytime fitness center in Hixson.There’s a difference between a steak and a Big Mac – and that’s the logic owners of a local health club franchise are banking on as they plan to add three new Chattanooga locations in the next 12 months.
“People tend to lump health clubs into one market, but they’re not,” said Greg Parker, Workout Anytime area developer. “That’s like saying, ‘I don’t want to go into the Chattanooga market because they have 20 Ruth’s Chris and you’re opening a McDonald’s.”
Parker hopes to aggressivley expand the company’s Chattanooga presence with new Workout Anytime franchise owners Jeff Londis and Troy Bage. The pair acquired the local franchise in August.
The company already operates two Workout Anytime locations with a combined 2,500
members on the North Shore and in Hixson, and could add locations in East Brainerd and Ooltewah.