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Saturday, November 14, 2026Nov 14

Brainerd bowling alley latest in national trend to convert to family entertainment center

The lanes are lit at Spare Time Entertainment Friday, October 7, 2016.
The lanes are lit at Spare Time Entertainment Friday, October 7, 2016.

Spare Time Chattanooga

5518 Brainerd Road(423) 899-2695Hours:Monday-Thursday: 9 a.m. – midnightFriday-Saturday: 9 a.m. – 2 a.m.Sunday: 10 a.m. – midnightWebsite:sparetimeentertainment.com/chattanooga/lanes

‘Wow!”

That’s what Jo Ann Cole, of Ringgold, Ga., had to say Friday afternoon as she and husband Phil Cole stepped for the first time into the new Spare Time Chattanooga, a combination bowling alley, arcade, laser tag arena, full-service restaurant and bar at 5518 Brainerd Road that opened Monday inside what used to be Holiday Bowl.

Vermont-based Spare Time Entertainment, which has 16 bowling centers around the country including one in Hixson, reopened the former Holiday Bowl in Brainerd on Monday following a $5 million renovation.

Spare Time Chattanooga is part of a national trend to convert traditional bowling alleys into what the industry calls family entertainment centers with such extras as full-service restaurants, laser tag, game arcades, birthday parties and karaoke.