Nobody really knows why comedian and actor Will Ferrell dressed as rosy-cheeked Little Debbie, the iconic face of Chattanooga’s McKee Foods snack cake line, when he appeared on “The Tonight Show with Jimmy Fallon” on Wednesday.
But hey – we’ll take it, said McKee executives Thursday morning.
“It’s fun,” said Mike Gloekler, public communications manager at McKee. “It’s fun to be part of a viral thing.”
Gloekler said McKee “didn’t pursue this” and was as surprised as anybody when the segment aired on network television, in front of the show’s nearly 4 million estimated viewers.
He said the company has never had any indication that Ferrell is interested in the Little Debbie brand.