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Thursday, November 12, 2026Nov 12

Trump Organization to launch ‘American Idea’ hotel chain

Eric Danziger, CEO of Trump Hotels, left, joins Eric Trump, center, and Donald Trump Jr., both of whom are executive Vice Presidents of The Trump Organization, as the trio poses for a photograph during an event for Scion Hotels, Monday, June 5, 2017, in New York. (AP Photo/Kathy Willens)
Eric Danziger, CEO of Trump Hotels, left, joins Eric Trump, center, and Donald Trump Jr., both of whom are executive Vice Presidents of The Trump Organization, as the trio poses for a photograph during an event for Scion Hotels, Monday, June 5, 2017, in New York. (AP Photo/Kathy Willens) Eric Danziger, CEO of Trump Hotels, left, joins Eric Trump, center, and Donald Trump Jr., both of whom are executive Vice Presidents of The Trump Organization, as the trio poses for a photograph during an event for Scion Hotels, Monday, June 5, 2017, in New York. (AP Photo/Kathy Willens)

NEW YORK (AP) – The sons of President Donald Trump said Monday their company is launching a new hotel chain inspired by their travels with their father’s campaign.

The Trump Organization is calling the new mid-market chain “American Idea” and said it will start with three hotels in Mississippi.

At a party at Manhattan’s Trump Tower, Donald Trump Jr. said he and his brother, Eric, got a “crash course in America” while traveling across the country with their father’s presidential campaign.

“We saw so many places and towns and so many stories,” he said.

The first of dozens of hotels in another new Trump chain called “Scion” is also under construction in Mississippi, the company said.